THE GREAT MULLARD MAGIC BLOG — tesco

Don't you just love this American advert from 1951, even then just like now you could buy a TV antenna from Tesco!! The British store Tesco however, was founded by Jack Cohen, the son of Jewish migrants from Poland in 1919 when he began to sell war-surplus groceries from a stall at Well Street Market, Hackney in the East End of London.   The Tesco brand name first appeared in 1924 after Jack Cohen bought a shipment of tea from Thomas Edward Stockwell. He made new labels using the initials of the supplier's name (TES), and the first two letters of his...