THE GREAT MULLARD MAGIC BLOG — mrs mullard magic

Its interesting the lengths that were taken in order to sell tape recorders, just look at this advertising shot from 1959:- I have suggested to Mrs Mullard Magic that we re-enact this scene for the 21st century but she said that if I came near her with my little Nagra  then she would belt me with her loofah, oooo-errrr.  At least I suggested a battery tape deck as a concession to 'Elf & Safety!'

Radiograms have been around for a long time and we discerning collectors covet just a few - RGD grams with 1046 PX4 amplifiers, Beau-Decca to name but two.  Sadly, the majority of radiograms, the supply of which burgeoned during the 1960s are not desirable today. Indeed, after years of grinding austerity in the immediate post-war period, things began to change with many people having their living standards improve dramatically and consequently their disposable income was on the increase too. So, what did they want and what did they get with their new found riches?... well, how about a car, a TV set, a...

Calm down Aunty Ethel!    I'm not talking about "X Rated!"  rather we will discuss "X  Rated!"  as well as Y and Z rated.  Still not clear, then read on........ In the olden days, the  X  rating certificate,  was issued between 1951 and 1982 by the  British Board of Film Censors as a result of the Wheare Report on film censorship. From 1951 to 1970, it meant "Extremely graphic,  where only those aged 16 and over can be admitted," and from 1970 to 1982 it was redefined as meaning "Suitable for those aged 18 and over". The X certificate was replaced in November...

Do you think this advert from 1925 is good? - I know my American friend Pamz will just LOVE THIS for Adonis is her nickname for ME! As we all know, Adonis is the perfect man, with a flawless physique, heart of gold and mind of steel, who makes hearts patter and gives girls butterflies in their stomachs with his presence. Hmmm, sounds like me but no references to toothpaste or dental floss!!!!!!!!!!! In Greek myth, Adonis was the son of Myrrha who was turned into a myrrh tree for incestuousness and gave birth to Adonis whilst in the form of a tree.  Adonis grew into an astonishingly handsome...

Really....... Well whatever did you expect????   Obviously it wasn't the soldering iron shown here in a 1957 advert - I'll bet this little number outsold a staid Solon - Henley, or Adcola at a ratio of 100:1 For those of you who were expecting a nice expose (in more ways than one) on Mena Suvari or some other American sweetie, I am sorry to disappoint you. For those of you that do not understand the above reference, it relates to American Beauty, the 1999 American film, directed by Sam Mendes and written by Alan Ball in which Kevin Spacey stars as Lester Burnham,...