THE GREAT MULLARD MAGIC BLOG

I smiled when I saw this advertisement by Bentley Harris Manufacturing from 1944.    We would never see the like of it today as the British Advertising Standards Agency has taken it upon themselves to upbraid advertisers and exhort them under danger of stern penalty to not include gender stereotypes that are likely to cause harm, or serious or widespread offence. I am sure the real reason that  Mrs. Miss or Ms is shown ironing in this advert rather than a male counterpart is because Mr. Sir, Messrs is either overseas fighting for his country or languishing in a prison camp somewhere -...

Well I'm all of a lather,  hash me too and cue righteous indignation, just WHAT  do you think to this advertisement by Bradley Laboratories from 1945.......   this is wrong on like, sooooo many levels innit.....? First of all the advertiser has ASSUMED the GENDER of "them" in the photograph, not to mention that "them" are not being treated with equality and anyway should we really have a spirit of competitiveness between the genders?   No binary or non binary person should be beaten either physically or in any form of competitive endeavour, so how very dare you.  

Just look at this advert from National Union Radio & Electronic Tubes from 1942:- It is rather stirringly patriotic the way that early warning of the "Jap attempt to capture this strategic US outpost" was thwarted due to vigilant patrol aircraft pilots "powered by" National Union valves.  There again,  here we are 77 years later and I am sure we will soon have an outraged nomophobic little snot of a snowflake along in a minute to tell me how we need to look forward and not backwards and not paraphrase racially offensive language from a bygone age - in much...

Today, we have for you, the second part of the Blackburn Times article for you to enjoy: - After passing through the iron gate at the entrance, I peeped at the foundation stone on the main building.  It was dated 1938 and I was later told that Alderman J Fryars then Mayor of Blackburn had made an expert job of laying it. Looking round at the factory blocks on the 43-acre site, it did not seem out of place to conjecture that such strides could only have been made over a century and certainly not within a decade and a...

Well, just look at this - we were going on about the magic of Mullard long before audiophiles ruled the earth and way before I started the Mullard Magic website as this advertisement from 1936 attests.