THE GREAT MULLARD MAGIC BLOG

  I did smile when I saw this advertisement from 1936 when a Police Public Call Box was seen as something other than a Time Lord's mode of transport.  The Police Box is a public telephone kiosk or the use of members of the  police or for members of the public to contact the police. It was used in the United Kingdom throughout the 20th century from the early 1920s up until the early 1970's when the newfangled 2 way police radio ala Pye PF2AM/PF2FM Pockefone 70 series made them obsolete.   The Police Box could also be used for the writing of...

  Most of us know this famous image of Nipper which of course is  The Gramophone Company's  trademark.  The trademark's origin is a painting by English artist, Francis Barraud.   Francis noted the peculiar interest that the dog took in the recorded voice of his late master emanating from the horn, and conceived the idea of committing the scene to canvas. The incident took place at 92 Bold Street, Liverpool. - I reckon that recorded voice emitted those fateful nasal Scouse-isms  Eh, eh, eh, calm down!!!!!!" The image was so popular it became a nice little earner for Barraud who was commissioned...

This image from 1944 is very evocative.  I love the way the artist has used light and shade to isolate and enhance the wireless operator and his HRO. The National HRO vintage radio receiver was developed s a consequence of a contract placed with US General Electric Company (GE) to provide the US Government's Bureau of Air Commerce with short wave receivers. One stumbling block was that GE had no experience in designing and building radio receivers hence cue entry stage left for the National Radio Company to design the radio for them in 1934 leading to first production in 1935....

Indeed, we all know about AVO and the origin if the name from AMPs Volts 'n Ohms but what about Zeva? Well, in the early 1950s, AVO did a nifty libne of soldering irons called ZEVA. The origins of ZEVA; at least in an electronic/electrical sense is not clear, however, in Greece, zeva means sword and in Hebrew, Zeva is the word for wolf and is most commonly applied as a girl's name.    

I smiled when I saw this advertisement from 1955 concerning the Ericsson Etelphone as it appears to be undergoing a bout of acupuncture.    I once knew a girl who liked acupuncture though I never did get the full story but acquaintances were always saying "She'd had more pricks than a pincushion!"