THE GREAT MULLARD MAGIC BLOG — decca 78

Coils for TRF sets are an interesting thing from the early days of radio and one enterprising manufacturer, Igranic labelled their coils with the epithet "What are the wild waves saying". Today of course we think of this as a romantic imagining of those radio waves oscillating through the air and coming into the house through that gap under the pantry door. But, in actuality, this isn't the case because this tag line was an early example of "celebrity marketing", you know the sort of thing, an aftershave named after a "celebrity" so that the aspirational can emulate the smell of...