THE GREAT MULLARD MAGIC BLOG — DAIRY MILK CHOCOLATE

Its a funny old World you know.  Back in 2010, Cadbury was forced to removed the famous phrase "glass and a half" from its Dairy Milk bars as a well loved and recognised phrase that had been in use since 1930! The phrase was originally used to explain the amount of milk in every half-pound chocolate bar. It has had to be amended to now read: "The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate".  Trading Standards said it had no objections to the old phrase, and that Cadbury could continue using it. But the...