THE GREAT MULLARD MAGIC BLOG — sid the service man

As early as 1952, Mullard top brass were considering how best to promote their product range with the expounding of an idea which became all too prominent some 10 - 15 years later.      The idea was of course a calendar and not just any calendar but a glamour calendar, much board room discussion was made of the merits of Roedean-esqe girls showing cheeky smiles, a shapely ankle or even a svelte swimsuit with a plunging back line but the eventual conclusion was that such an approach might sully the wholesome Mullard image - the phrase 'sex sells' wasn't...