THE GREAT MULLARD MAGIC BLOG — ever ready

"There's nowt new under t'sun" I was told as a lad  - even on Tik-Toc!!!!! - and so it is with advertising.   Evidence the Duracell bunny, first seen in 1973 and trademarked throughout the world excepting Turkey.   But another battery manufacturer had used bunny advertising previously, just look at this 1951 advert by Ever Ready Myself, I am fairly ambivalent to bunnies being used in advertising but my favourite bunny caricature is this doe..... Who is enough to cure Elmer Fudd of his dwoopiness.