THE GREAT MULLARD MAGIC BLOG

For many years I have wondered how to keep the three women in my life satisfied - first there is Mrs Mullard Magic, doyenne of the candlewick housecoat and curlers, then there's the Fragrant Fiona, family friend and foxy femme fatale and finally, the Dowager Duchess June  the redoubtable Mother in Law. Alas, after 32 years of trying my hardest, I have failed with all of them.  People often wax lyrical about the simpler times of yore and I deduce it must have been so in 1955 from which time the following advert dated: - I am sure many men have...

I just love this patriotic advert for valves by Met-Vick from 1928.  Proud to be British and proudly made in Britain.   "Them were t'days!" Fast forward 94 years to 2022 and such an advert would probably bring a cry of righteous indignation from all of the Millennial Snowflakes and other assorted hand-wringing, bleeding heart professional moaners. Indeed, they would probably go on to light a candle (good as I have shares in Price's Candles!) and have a vigil before supergluing themselves to a road somewhere, whilst bleating Nationalism, Colonialism, Jingoism! My response to such histrionic tantrums would be the same as...

Don't you just love this American advert from 1951, even then just like now you could buy a TV antenna from Tesco!! The British store Tesco however, was founded by Jack Cohen, the son of Jewish migrants from Poland in 1919 when he began to sell war-surplus groceries from a stall at Well Street Market, Hackney in the East End of London.   The Tesco brand name first appeared in 1924 after Jack Cohen bought a shipment of tea from Thomas Edward Stockwell. He made new labels using the initials of the supplier's name (TES), and the first two letters of his...

Radiograms have been around for a long time and we discerning collectors covet just a few - RGD grams with 1046 PX4 amplifiers, Beau-Decca to name but two.  Sadly, the majority of radiograms, the supply of which burgeoned during the 1960s are not desirable today. Indeed, after years of grinding austerity in the immediate post-war period, things began to change with many people having their living standards improve dramatically and consequently their disposable income was on the increase too. So, what did they want and what did they get with their new found riches?... well, how about a car, a TV set, a...

Its a funny old World you know.  Back in 2010, Cadbury was forced to removed the famous phrase "glass and a half" from its Dairy Milk bars as a well loved and recognised phrase that had been in use since 1930! The phrase was originally used to explain the amount of milk in every half-pound chocolate bar. It has had to be amended to now read: "The equivalent of 426ml of fresh liquid milk in every 227g of milk chocolate".  Trading Standards said it had no objections to the old phrase, and that Cadbury could continue using it. But the...